Global Market Research Firm
Mizzouri is a full-service, global market research firm on a mission to help clients answer their business questions and make better decisions, faster. Compelled by the belief that getting research findings, should not be as slow, unreliable or expensive as the current standard, founders CEO Kristin Sharp, CFO Michael Hagerty, and CMO Ali Perry quit their jobs and set out on a mission to transform the industry.
Mizzouri’s goal is to disrupt the market research industry by challenging the status quo and shattering current market practices. Focusing on delivering quality and actionable research with global scale, incredibly fast speeds, and prices far below current market standards, Mizzouri has created its own brand of logistics-driven market research.
Specializing in custom qualitative, quantitative and quantilative (large-base qualitative) research as well as research planning, consulting, training, and organizational development, Mizzouri’s business model is unique to the industry, as is its application of technology to the art and science of market research.
Home to some of the most inspiring people in the industry, Mizzouri has roughly 150 senior consultants and technologists in its worldwide network in addition to the six-person office in Franklin, Tennessee. Senior leaders in their own right, the company’s three principals leverage over 60 years of combined experience in market research, marketing and finance. Together, they’ve worked for organizations such as Procter & Gamble, Ipsos, TNS, Gloria Estéfan Enterprises, Kantar, Price Waterhouse, Reba McEntire’s Starstruck Entertainment, and more. And now under the banner of Mizzouri, they’re partnering with global clients such as ExxonMobil, Mars, Procter & Gamble, L’Oréal, Kimberly-Clark, Reckitt Benckiser, Nestlé, and Smucker’s.
Namesake of the great “Show Me” state of Missouri, the firm is an overt expression of the founders’ unwavering belief that disruptive change is possible. The name is simply recognition of the fact that clients may need to see to believe.